Maps-style sources are useful for agencies because businesses often show phone, website, address, and category in one place.
Use these findings as context, not promised results. Each source includes its sample or method and the limitation that matters when applying it.
The report places the industry cold-call success benchmark at 2.7% and reports that an average of 1.55 call attempts was needed to reach a prospect in its current data.
Across 2025 campaigns, 34,393 replies from 7,530,489 sends produced a 0.45% reply rate; companies with 11-50 employees replied at 0.49% versus 0.22% for enterprises with 10,000 or more employees.
B2B buyers use an average of ten channels during the purchasing journey, and market leaders are four times more likely to deploy true one-to-one personalization.
For agencies, maps-style local sources are efficient because a single listing often shows category, phone, website, address, hours, and reviews together. That means you can find, qualify, and contact a local business from one public profile - no stitching data across five tools.
Maps-style search rewards specificity: "physiotherapy clinics in Rotterdam," not "clinics." The category-plus-city query returns businesses with real, local profiles you can qualify on sight, and keeps the contactable rate high because every result is anchored to a place.
The listing itself tells you the pitch. No website means a build opportunity; a website but no booking means an automation angle; strong service but thin reviews means a reputation offer; ads running to a weak page means a CRO angle. Qualify on the gap your service fills, then open with it.
Listings can be outdated, duplicated, or missing an email. Confirm the business is operating, the contact route is public and current, and it's not a duplicate branch before keeping it. Phone-ready doesn't mean call-ready - check the fit and use a respectful reason for contact.
A single listing usually shows category, phone, website, address, hours, and reviews together, so you can find, qualify, and contact a local business from one public profile.
By category plus city - "physiotherapy clinics in Rotterdam" - which returns real, local profiles you can qualify on sight and keeps the contactable rate high.
Read the gap: no website (build), no booking (automation), thin reviews (reputation), ads to a weak page (CRO). Open with the gap your service fills.
That the business is operating, the contact route is public and current, and it isn't a duplicate branch. Phone-ready isn't call-ready - confirm fit first.