How to use this checklist
Run through each item before you send a batch: confirm your lawful basis, that your sender identity is honest, that opt-outs and suppression lists are applied, and that the message is accurate. Rules vary by country and industry, so adapt the checklist to the markets you actually contact.
Separate hard blockers from review points
Not every item carries equal weight. A missing lawful basis, a deceptive sender identity, or an ignored opt-out is a hard stop - do not send. Softer items, like tightening the message or double-checking a suppression export, are review points you note and proceed on with care.
- Hard stop: no lawful basis, fake identity, ignored opt-outs.
- Review: message accuracy, suppression freshness, tone.
- Fix stops before sending; log reviews and proceed carefully.
FAQ
Questions people ask before using this
What does this checklist cover?
Baseline pre-send steps: lawful basis, honest sender identity, opt-outs, suppression lists, and message accuracy. Adapt it to the markets and channels you actually use.
Does passing the checklist mean I am compliant?
No. It is a practical pre-send review, not legal sign-off. Rules vary by country and industry, so confirm the specifics for your markets.
Which items are hard blockers?
A missing lawful basis, a deceptive identity, or ignored opt-outs. Fix those before sending; treat the softer items as review points.
What is the best next step after reading this page?
Start with one narrow search, review the contactability and match reasons, then use the related tools or benchmark pages to decide whether the niche is worth scaling.