What the checklist checks
The tool counts visible patterns that can make a draft look promotional or automated. It is a fixed checklist, not a connection to mailbox providers' filters, so it cannot predict inbox placement. It checks spam-trigger phrases, link count, ALL-CAPS, punctuation, leftover merge tags, dollar amounts, and subjects that fake a reply thread.
Common patterns to review
These patterns can make a draft feel generic or overly promotional. A leftover merge tag, such as "{{FirstName}}", tells the reader the message was not personalized. This checklist flags visible text patterns; it does not test mailbox filters.
- Leftover merge tags like {{FirstName}} or [Company].
- Spam-trigger phrases: "free", "guarantee", "act now", "limited time".
- A fake "Re:" or "Fwd:" subject on a first-ever email.
- Several links, ALL-CAPS words, or "!!!" in a short message.
What a clean checklist cannot tell you
No flags means the listed patterns were not found in the text you pasted. It does not tell you how mailbox providers will classify the message, whether it is relevant to the recipient, whether the contact detail is current, or whether you have a lawful basis to send. Inbox placement also depends on domain reputation, authentication (SPF, DKIM, DMARC), and sending volume.
FAQ
Questions people ask before using this
What does the cold email pattern checker look for?
It flags phrases, links, ALL-CAPS, excess punctuation, unreplaced merge tags, dollar amounts, and fake reply subjects. It reports checklist matches, not how a mailbox filter will score the email.
Does a clean checklist mean my email reaches the inbox?
No. It only reflects the text patterns checked here. Inbox placement also depends on your domain reputation, SPF/DKIM/DMARC authentication, list quality, and sending volume, which this tool cannot see.
Is my email sent or stored anywhere?
No. The check runs entirely in your browser. Nothing you paste is uploaded, logged, or stored, so you can safely test a real draft.
Why is a leftover merge tag such a big deal?
A literal "{{FirstName}}" or "[Company]" shows the draft still has a placeholder. Replace it and preview the message so the reader does not see unfinished template text.
What is the best next step after reading this page?
Start with one narrow search, review the contactability and match reasons, then use the related tools or benchmark pages to decide whether the niche is worth scaling.